Tony Ward, Founder, BTA
"I was holding Bitcoin when Mt. Gox collapsed in 2014. I did not exit. I did not panic."
Tony first encountered Bitcoin in 2010. Not as a trader. Not as a technologist. As someone asking a fundamental question about money, sovereignty, and what it means to preserve wealth outside the legacy financial system.
He was holding Bitcoin when Mt. Gox collapsed in 2014, the largest exchange failure in the asset's history. He did not exit. He did not panic. He held, rebuilt, and deepened his conviction that Bitcoin, held correctly, was the most sound form of capital available.
Sixteen years later, that conviction is the foundation of everything BTA does.
Tony does not trade. He does not speculate on altcoins. He does not manage funds. He implemented this exact treasury framework in his own UK companies before advising a single client. He advises UK businesses and HNWIs on how to structure a Bitcoin allocation that is appropriately sized, securely held, properly governed, and built to hold through volatility.
2010
First Bitcoin purchase
2014
Held through Mt. Gox collapse
2017
Built treasury framework in own UK companies
2022
Survived the FTX crash, never sold
2025
Bitcoin Treasury Advisory founded
2010
First Bitcoin purchase
2014
Held through Mt. Gox collapse
2017
Built treasury framework in own UK companies
2022
Survived the FTX crash, never sold
2025
Bitcoin Treasury Advisory founded
Right-Sized Allocation
Typically 3–10% of liquid reserves. Sized to cashflow profile, risk tolerance, and governance requirements. Never a figure that threatens operational health.
Security First
Self-custody, multi-signature wallets, and institutional-grade options. Every client understands exactly how their Bitcoin is held, who controls it, and how it is recovered in any scenario.
Board-Ready Governance
Bitcoin treasury allocation is a board-level decision. BTA provides documentation, accounting treatment guidance, and governance frameworks to make that conversation straightforward.
This Is Not a Fringe Idea Anymore
BlackRock Bitcoin ETF
$70 billion in 11 months
US Strategic Reserve
1 million BTC planned
Corporate Adoption
500,000+ BTC held by public companies
Major corporations including MicroStrategy, Tesla, and Marathon Digital hold Bitcoin on their balance sheet. The UK Government has introduced legislation recognising Bitcoin as a distinct asset class. BlackRock now manages a Bitcoin ETF. The US has announced a Strategic Bitcoin Reserve. The arms race between nations, institutions, and corporations is underway.
The question for UK businesses is not whether Bitcoin will be adopted broadly — it already is. The question is whether you will be an early-mover or a late-follower. BTA exists to help the businesses who choose to move with intention and structure.